Hrysler Half time in America, Reverse Engineer through Research

Creative Brief a Reverse Engineering project

Each student will be assigned a successful piece of an IMC campaign (MINE IS: Chrysler Half time in America.
Students will then Reverse engineerthe piece, through research and logic, to construct the following:

Determine budget
Determine channel(s) of communication / program for implementation
Determine who will be involved and responsible for what? on company side? on agency side? other?
What is the message?
Who is the audience or segment of the market you wish to reach? identify them as specifically as possible.

Write a creative brief that outlines the central theme/major selling idea or USP, type of appeal, the brand image marketing wishes to project, and any other relevant information that the responsible team will need to execute the piece.