Ifferential Advantages:Ralph Lauren, Zara, Walmart and Nike

Every successful retailer/brand has its own identity.

Ralph Lauren, Zara, Walmart and Nike are all very different companies, but each is a company you have most likely heard of.

Like these brands or not, each of these companies holds a successful share of the market because they meet their customers needs.

In this discussion, share some of the things that each of these companies are known for and their core competencies for meeting the needs of their target customers.

please feel free to attach links to photos, videos or articles backing up what you are stating.