Igh Street Brands (Zara and H&M): Customer loyalty of Clothing Brands

Dear Writer,

I SENT YOU MY STRUCTURE, MY SURVEY AND MY SURVEY ANSWERS, MY LITTERATURE REVIEW AND MY METHODOLOGY, AND MY WORKS CITED.

YOU HAVE TO COMPLETE MY DISSERTATION: CHAPTER 1,CHAPTER 4, CHAPTER 5 AND CHAPTER 6!!!!

AND YOU HAVE TO MODIFY AND IMPROVE MY METHODOLOGY(CHAPTER 3)!!!!!!!!!MY METHODOLOGY MUST BE MORE QUANTITATIVE THAN QUALITATIVE!!!!!

YOU HAVE TO RESPECT MY STRUCTURE BUT YOU CAN MODIFY AND IMPROVE MY STRUCTURE!!!!!!

Thank you!
Sincerely,

Igh Street Brands (Zara and H&M): Customer loyalty of Clothing Brands

If a fashion retailer becomes familiar with perceptions and attitude of customers, then it would greater customer loyalty.
What shapes customer loyalty of brands, Brand Loyalty?
With so many clothing brands present today in the fashion industry, it has become imperative for marketers in this industry to have a clear understanding of customer s evaluation of clothing. The present study is a step towards gaining this understanding.

You must establish 3 or 4 THEMES.
You must use this references:
Muran, L., (2007) Profile of H&M: a Pioneer of Fast Fashion, Textiles Intelligence.
Tungate, Mark. (2005) Fashion Brands: Branding Style from Armani to Zara.. London: Kogan Page Limited.
Mastering Fashion Marketing,Tim Jackson and David Shaw
Hoyer, W.D., MacInnis, D.J. (1997), Consumer Behavior, Houghton-Mifflin, Boston, MA.

Emerald:
The four Cs of customer loyalty
Source: Marketing Intelligence & Planning; Volume: 23; Issue: 6; 2005
Customer loyalty and customer loyalty programs
Source: Journal of Consumer Marketing; Volume: 20; Issue: 4; 2003
Customer loyalty strategies
Source: Journal of Consumer Marketing; Volume: 15; Issue: 5; 1998
Internal and external factors which affect customer loyalty
Source: Journal of Consumer Marketing; Volume: 20; Issue: 5; 2003
An empirical examination of brand loyalty
Source: Journal of Product & Brand Management; Volume: 15; Issue: 7; 2006
The multicultural context of brand loyalty
Source: European Journal of Innovation Management; Volume: 3; Issue: 3; 2000
JSTOR:
Consumer Learning, Brand Loyalty, and Competition J. Miguel Villas-Boas Marketing Science, Vol. 23, No. 1 (Winter, 2004), pp. 134-145