Igital Business & E-Commerce Managament

PLEASE READ THE ATTACHED FILE !! READ CAREFULLY!! IMPORTANT READING THE DETAILS!!

The assessment is partially individual work (75%), so you are only focusing on the Bodysection where the individual marking area.

Each member of the group should be assigned a specific area of investigation within the topic and will then write their own section of the report which should be approximately 1,500 words in length.

You do not have to write intro. and conclusion, because the group will work together to write introduction and conclusion sections.

BODY PARAGRAPH SHOULD INCLUDED ALL THE ANSWERS UNDER THE FOLLOWING QUESTIONS
THE TOPIC WE HAVE CHOSEN:
Advertising/marketing using Social Media. Each member of the group should choose one of the following companies that actively advertise and engage on social media sites such as Facebook or Twitter.
Which social media marketing tools do they use?
What advertisement methods do they use?
How do they conduct their campaigns?
What are the possible risks of using social media in this way?
How could they improve the way they use social media for advertising/marketing?

** I CHOOSE THE STARBUCKSAS THE EXAMPLE COMPANY. YOU WILL KNOW WHEN YOU SEE THE ATTACHED FILES. THEREFORE, PLEASE FOCUS ON MY AREA AND DO THE ESSAY (BODY PARAGRAPH) UNDER THE FOLLOWING QUESTIONS**
e.g STARBUCKS
Which social media marketing tools do they use?
What advertisement methods do they use?
How do they conduct their campaigns?
What are the possible risks of using social media in this way?
How could they improve the way they use social media for advertising/marketing?

**PLEASE USE VARIOUS REFERENCES: USE INTERNET ; E-BOOK; JOURNAL; TEXTBOOKS..etc… MOREOVER, DO THE CITATIONS (HAVARD STYLE) EITHER**

**YOU DO NOT HAVE TO WRITE TOO DIFFICULT. YOU CAN USE EASY WORDS BUT WELL UNDERSTANDING WHILE READING. GRAMMAR IS IMPORTANT**