Igital Business Management-website analysisXbox

Service Strategies (you may start by addressing the generic business strategy first, ie. low-cost leadership, product differentiation , focus on market niche etc., followed by specific strategies you can identify refer to slide 15 of Week 4)

3. To critically evaluate the customer relationship management of the company website, you may apply and discuss CRM phases/ cycle (to be taught in Lecture 5) plus examples of CRM applications from the website in your discussion.

4. To provide suggestions/ recommendations for further improvement of the companys digital business strategy, you may provide suggestions/ recommendations for improving the web applications, usability and design, followed by the digital business strategy.
Marking Criteria

Assignment 1 will be marked against the criteria of the following:
1. Application of business theory to construct appropriate frameworks for discussion
2. Identification of useful concepts and scenarios
3. Evaluation of e-Business model or approaches chosen by selected company
4. Depth and breadth of analysis
5. Clarity and cohesion of findings
6. Quality and justification of recommendations
7. Presentation, style, and adequate referencing

PLEASE SEE MORE IN THE ATTACHMENT. THANK YOU

Referencing Requirements:
a? Reference style must follow Harvard Reference Systems, e.g. EJIS style (European Journal of Information Systems). The university library web site has a?A guide to academic referencinga? at ref
AND PLEASE READ THE ATTACHMENTS AS IT IS A REASSESSMENT ORDER.