Igital Marketing Campaign for fictional event (Wind Racers Horses)
This fictional event is called Wind Racers Horses. It is about horse beauty competition that takes place in Dubai Sport City. the event should attract people in the breeding business, and importantly new customers that will visit Dubai for touristic and leisure reasons. The event will basically be displaying different types and breeds of horses from Arabians, americans, mustangs, and thoroughbreds. The viewers will be able to see the finest breads of the horses that won previous medals and cups.
develop an online marketing campaign. the campaign needs to have a specific goal, such as launch a new product in a particular market, and attract visitors to the website or Facebook page.
I expect a 4-5 page marketing plan, but this length is not a requirement. You need to strictly cover ALL the items that I list below, and make sure that the plan is understood properly.
Final project Expectation
Company, product, situation
Develop a marketing / communication plan
Introduction (company, campaign objective)
External analysis (Porters 5 forces, PESTLE)
(Porters 5 forces : Power of suppliers, Power of Competitors, Power of Buyers, New Entrants, Substitutes)
-WHO: target customer (demographic and psychographic)
-WHAT: brand positioning: functional (differentiation vs. competition, value to customer) and emotional (visual, style, mood)
-HOW: 4 Ps (product, price, promotion, place), relevance to customers, differentiation from competition
-Target audience and message
-Discuss all digital channels (search marketing, display ads, social media, viral marketing)
Not graded on length, no need for citations.
Creative, not descriptive