Igital Marketing Plan for an online multi-brand retail

Digital Marketing Plan
-follow the SOSTAC planning framework and apply it to the business -( Launching of the New Wave multi-brand fashion store in London), it terms of digital marketing.
Where are you now? (Situation analysis)
Where are you want to go ( See attachment) objectives
How will you get there? (your digital strategy)
How did we do? (Monitoring,Evaluation and Control)

Referencing Requirements: