Igital Media Management for the Entertainment Industries
The assessment consists of an individual written project plan for a new digital media service. The service can be for an established music/media company or a unique project for a new start-up enterprise. The project should provide information on basic technology design, target groups, business model, packaging, marketing and promotional means. The aim of the project is to examine the knowledge of all important elements in the design of a feasible digital media service within the relevant entertainment sectors. The project should have around 2500 words.a?
The coursework will require students to identify, describe and use taught rudimentary analysis and additionally display their knowledge of the music and media industries. This module is assessed 100% by coursework.
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