Iming Toward A Hydrogen Economy: Icelandic New Energy LTD.

I will be uploading a case about the mentioned topic above. It is an economy-marketing case, so the writer should have a background in both economy and marketing.

The required essay can be conducted simply by reading the case and answering the following 2 questions:

1. Analyze Iceland using the PEST framework (Political, Economic, Social, and Technological). What are the Strengths, Weaknesses and Opportunities of using Iceland as a base for Hydrogen fuel technology development and use?

2. What possible opportunities does INE have in the next ten years? How can INE use its location in Iceland as an advantage? Does it need to expand outside of Iceland? If so, how and where? Should it expand its business model? What do you think INE should do?

The essay should be conducted by analyzing the uploaded case, and no other external sources are required.