Inding Your Strategy In the New Landscape Ghemawat (2010)

Provide a review and critical evaluation.

Evaluation Criteria based on Figure 1:

Strategy and Competition
Markets and Products
Operations and Innovation
Organisation and People
Identity and reputation

Use examples from well known organisations to illustrate the evaluation, including advantages and disadvantages.

Evaluation Criteria Marking:

Summary and Critical Review

Selection of Evaluation Criteria

Apply Evaluation Criteria to an organisation

Approximately 3 pages