Introduction part of) Cash Flow analysis of Whitbread plc from 2008/09 a 2012/13

It is the assignment about the analysis of Whitbread Plc Cash Flow Statements
but I need help on introduction part (500 words)
Outline the main business strategy over this period. ( ~250 words)
Briefly explain the information content of the cash flow statement ( ~250 words)

Please do not use complex sentences/ too hard vocabulary, make it easy to understand for people who are non-specialist in this field.