Irbus and its activities whithin the civil aircraft manufacturing industry

Answer the following questions as they relate to Airbus

1. To what extent has Airbus met the critical success factors for the sector in the last five years?

2. Using Bowman s Strategic Clock or Porters Generic Strategies, identify the range of Genericstrategy choices that Airbus appears to have made.

3. Identify the key resources and capabilities which Airbus has used to support these strategic choices in the last 5 years, and evaluate whether these generate sustainable competitive advantage.

4.Using the criteria of Suitability, Feasibility and Acceptability”, further evaluate Airbus current strategies against the future
Competition they face.
Harvard Referencing System

Johnson, G., Scoles, K., and Whittington, R. (2008), (8th edition) Exploring Corporate StrategyText and Cases, FT Perntice Hall, Harlow (ISBN: 978-0-273-71192-6)