Irbus and its activities within the civil aircraft manufacturing industry

See what I enclosed.
Set Industry assignment 2 (45%) a report format (2000 words)

The coursework continues by focussing on Airbus and its activities within the civil aircraft manufacturing industry. Please answer the following questions as they relate to Airbus:

Using course concepts, frameworks and models from U51062, you should:

(1) To what extent has Airbus met the critical success factors for the sector in the last five years?
(you may wish to refer to your answer for part two of the first industry assignment)

(2) Using Bowmanas Strategic Clock or Porters Generic Strategies, identify the range of a?generica? strategy choices that Airbus appears to have made.

(3) Identify the key resources and capabilities which Airbus has used to support these strategic choices in the last 5 years, and evaluate whether these generate sustainable competitive advantage.

(4) Using the criteria of a?Suitability, Feasibility and Acceptabilitya?, further evaluate Airbus current strategies against the future competition they face.
(your answer must include a review of Airbus recent performance a see below)
Some guidance notes to this assignment:
i § Airbus and competitors in the sector: An overview of Airbus (or of its individual competitors) can initially be obtained from annual financial statements and reports (downloadable from websites), and their investorsa websites. You should also seek out analystsa reports and comments on the sector, and in some instances corporations publish lists of prominent analysts for their sector on their investor websites. Apart from information that analysts will provide on specific issues or performance, they will typically refer to what they, as experts, regard as the Key Performance Indicators for the sector.
i § Word Limit: The word limit excludes an executive summary (which should not be excessive in length, however), references, bibliography and appendices. There is no allowance for words over the limit.
i § How to use the appendices: You are encouraged to use appendices for the presentation of the detailed research which supports your discussion, and for the detailed analysis using course models. Please ensure, however, that key findings and points of explanation are included in the body of your report. The marker will not award marks for the appendices as such.
i § The importance of your research: Material on a firmas resources and capabilities is not always readily available from the firmas published sources. You will need to learn to look widely through third party commentaries such as business press reports, analysts viewpoints, case studies, etc. As a guide, we would typically expect a well-researched piece of work to have consulted at least 20 different sources.
i § Financial and Performance data: The evaluation of Airbus success, and the a?Suitability, feasibility, and acceptabilitya? of their strategy going forward will require you to review Airbus financial information, and those for its principal competitors. The data will not simply be available for you pre-packaged in one place, but it is likely you will have to research data from a number of sources. Airbus has a small military division, and is itself a 100% subsidiary of EADS. Some data can be found on the Airbus site, and divisional headline data can be found in the financial reports on the EADS site. The EADS site also has an analyst coverage list of those who follow the company. Merely re-presenting the published financial data from the annual report and accounts is inadequate to answer the question, however. More insight can be gained by analysing trend data, and making direct comparisons with the key competitors and industry average data.
i § The importance of using course concepts, models and frameworks: The module is designed to teach you about the tools of strategic management and how to USE them. Work which is essentially a?descriptivea? in nature will fail, so please evaluate and prioritize your findings in all cases.
i § References and Sources: You will be well aware of the business schoolas rules on referencing and acknowledging sources. Coursework which fails to meet these requirements may well be penalized or referred to the Academic Conduct Officer.

Please note that the Harvard system of referencing used by the Business school.