Ircular Distributors Marketing Services

Service Sector Marketing

Individual Assignment

Circular Distributors Marketing Services

2011-12

The Brief

You have been appointed as a consultant by Nick Wells to conduct an analysis of Circular Distributors and its markets and on the basis of this analysis, to set out a New Service Development strategy. This is a strategic exercise and your proposals should therefore be based upon the strategic marketing models discussed in lecture 10. For other ideas on possible strategies you should also consult the recommended text by Lovelock and Wirtz, ed. 7, chapter 4.

Prepare a report of around 2000 words plus appendices.
by following of
1. Analysis Service 1.5 Pages ( 1 page and half of page)
2. Service Development 1.5 Pages
3. Implementation 1 Pages

Weighting 60%

Referencing Requirements: