Irect Marketing in International Markets

International Market

You are asked to write a report for 2,000 words (8 pages). The topic is a?Direct marketing in international marketsa?.

The structure of the report should be as follows:

1. Executive summary
2. Introduction
3. Main body
4. Conclusion
5. Recommendation
6. References

There must be 5 subheadings in the main body of the report. You are required to evaluate the following:

– The use of direct marketing in international markets
– How would you characterise direct marketing?
– How does it differ from mass-marketing approach?
– Assess the primary concerns that consumers may have about the use of direct marketing.
– How might the direct marketing industry counter these criticisms?

Points for Consideration

a? Analysis: The report must be a clear focus. It is important to employ some conceptual (theoretical /empirical) framework to provide context and direction. It is not acceptable to include materials without showing how they are related to each other or to the central theme. The report should not simply describe or explain, but should also discuss the implications where appropriate.

In short, analysis would imply the tasks of organising and summarising collected data (e.g. in tables, figures, charts, etc.), transforming data (e.g. combining, regrouping, comparing, projecting trends, changes, etc.), discussing these, and drawing conclusions (and recommendations where applicable).

a? Sources of information: Different sources of information must be used. References should include relevant scholarly journals and textbooks. These sources must be acknowledged in the text, and also alphabetically listed at the end of the report. The Harvard style of referencing must be used. Please be informed that quotation is not allowed to be used in the report. However, paraphrasing or summarizing the theory or otheras idea from the sources, then acknowledging the original author and provide the proper citation/reference is accepted. Wikipedia is not allowed to be used as a reference in this report.

Irect Marketing in International Markets

You are asked to write a report for 2,000 words (8 pages). The topic is a?Direct marketing in international marketsa?.

The structure of the report should be as follows:

1.Executive summary
2.Introduction
3.Main body
4.Conclusion
5.Recommendation
6.References

There must be 5 subheadings in the main body of the report. You are required to evaluate the following:

-The use of direct marketing in international markets
-How would you characterise direct marketing?
-How does it differ from mass-marketing approach?
-Assess the primary concerns that consumers may have about the use of direct marketing.
-How might the direct marketing industry counter these criticisms?

Points for Consideration

a? Analysis: The report must be a clear focus. It is important to employ some conceptual (theoretical /empirical) framework to provide context and direction. It is not acceptable to include materials without showing how they are related to each other or to the central theme. The report should not simply describe or explain, but should also discuss the implications where appropriate.

In short, analysis would imply the tasks of organising and summarising collected data (e.g. in tables, figures, charts, etc.), transforming data (e.g. combining, regrouping, comparing, projecting trends, changes, etc.), discussing these, and drawing conclusions (and recommendations where applicable).

a? Sources of information: Different sources of information must be used. References should include relevant scholarly journals and textbooks. These sources must be acknowledged in the text, and also alphabetically listed at the end of the report. The Harvard style of referencing must be used. Please be informed that quotation is not allowed to be used in the report. However, paraphrasing or summarizing the theory or otheras idea from the sources, then acknowledging the original author and provide the proper citation/reference is accepted. Wikipedia is not allowed to be used as a reference in this report.