Irect Marketing is an invasion of peopleas privacy. Discuss this statement.

Answer MUST include real world example, references and appropriate Direct and digital Marketing theories. Use any reference material at your disposal, including the Wikipedia will not be accepted).

Referencing Requirements:
Tapp, A., Principles of Direct and Database Marketing, 3rd ed, Prentice Hall, p9)
Thomson B., Housden M.Direc Marketing in Practice