Irst, choose an organisation that interests you based in the UK or abroad.

Intro to Business Assignment
First, choose an organisation that interests you based in the UK or abroad. Provide a brief description of the organisation, presenting the industry in which it operates and discussing at least 5 stakeholders (20% of your mark).
Secondly, using the structure of reflection developed by Rolfe et al (2001) :
i · describe the environmental factors of PESTLE(10%)
i · discuss which environmental factors you think have most impact on this industry and the organisation (20%)
i · identify what you think the organisation should focus on right now to respond to your selected factors. (20%)
Finally, consider how your chosen organisation will perform in the future. Debate at least three of the PESTLE factors. (20%)
Your essay should follow a clear structure as outlined above, stay within the word limit (2000 words +/10%) and use Harvard Style referencing. (10%)
Your essay must be submitted as one word document via the VLE webpage before 09:59 on Wednesday 21st May 2014.


Please use times new roman font, size 14 with double spacing.