Is gambling an  irrational form of consumption?

Length: 3,000 words.

Please ensure the essay is based on thorough research of relevant academic literature.

Is gambling an  irrational form of consumption?
Please use the Harvard form of referencing and include quotes aswell as references. Please also ensure page numbers are also stated with references and quotes are the Use the following sources plus other academic sources, journal articles etc

Lee MJ (ed) (2000) The Consumer Society Reader, Blackwell

Lury C (1996) Consumer Culture, Polity Press

Gerda Reith (1999) The Age of Chance: Gambling in Western Culture

Gambling and problem gambling in Britain by jim Orford

A Bit of a Flutter. Popular Gambling and English Society by Mark Clapson

Reith, G (2006) The experience of play