Iscuss how a company should make its global pricing decision.
the essay need to identify and discuss the key issues related to the pricing decision that a marketer will need to consider when developing a global marketing strategy. (the essay need to combine introduction, main body, conclusion also need citations of reference)
the essay should include the difficulties of setting global pricing for products or services. It also need to discuss how to set global price; price standardisation vs. adaptation; and other price related factors (e.g., internal pricing, global transactions payment).
Answers need to give appropriate examples and other evidences to explain the above.
i will upload useful W5 & 6 lecture slides to you, please focus on the part PRICE!
key lecture reading is Chapter 11 from page 348; essentials of global marketing. Second edition. Svend Hollensen