Iscuss how an organisationas competitive advantage can be enhanced with the introduction of new technology.

Explain the meaning of technology

Discuss how technology can help to reduce unit costs (technology can help to counteract diminishing marginal returns)

Discuss how technology can help to increase revenue (introduction of new products and rejuvenation of old products)

Use real life examples to illustrate your points.

Technology can be introduced anywhere within the value chain a use real life examples to illustrate this. This means you have to undertake a lot of research yourself!

A good place to start for some ideas is:



Also look for the link a?The Technology of Businessa on the web page a good for special reports on various products and industries.