Iscuss how an understanding of the historical development of public relations can inform modern PR practice

Answers should be written in an essay format and style. Each answer should have a bibliography at the end which details all references used in the text. You are required to use the Harvard referencing system.

Marking criteria
Credit will be given for:
 Appropriate use of a wide range of academic sources, properly referenced
 Understanding of, and appropriate application of, key concepts and frameworks
 A clear argument supported by key concepts and evidence from practice
 Conclusions that demonstrate understanding and insight
 Clarity and accuracy of writing, fluently expressed
Discuss how an understanding of the historical development of public relations can inform modern PR practice