Iscuss how Starbucks downsizing in the USA impacts their global growth strategy.
Discuss how Starbucks downsizing in the USA impacts their global growth strategy.
Starbucks, the well-known coffee chain pursues a very aggressive international strategy, as it expands globally.
Please visit their web site and conduct research about their global expansion.
Starbucks Calls China Its Top Growth Focus, Wall Street Journal, New York, N.Y.; February 14, 2006
Starbucks aims for new tier in China Cafes: Financial Times. London: February 14, 2006
The forbidden latte Business.view, Economist.com/ Global Agenda. London: July 17, 2007 p.1.
Waite, A. (2008) Starbucks to lay off 12,000 workers, accessed 5/23/09.
n.a. (2009) Starbucks pushes China sales with local brewStarbucks in China grows while USA downsizes, accessed 5/23/2009, China Daily.
Converting the masses: Starbucks in China 27615.html
Write a 2-3 page essay answering the following questions about Starbucks global expansion strategy with a focus on China and how Starbucks downsizing in the USA impacts thier global growth strategy:
1. What are some of the decision factors that Starbucks assesses?
2. What role does the Chinese government play in Starbucks operations in China?
3. What are some of their entry strategies?
4. What strategic choices do they seem to make? Explain how downsizing in the USA impacts their global growth in China and elsewhere.