Iscuss implications of the use of interactive media and social networking sites that use viral techniques to generate advertising buzz.

Question Topic: Discuss some of the implications ideally using more than one example of the use of interactive media and social networking sites that use viral techniques to generate advertising buzz. How do these campaigns utilize the affective labour of the audience? What is required of the ad-text for successful viral transmission? You might use a real world campaign example or even imagineer your own fictitious product/services and campaign design.

I will need to give reference and in text citation for my essay.
And there must be a minimum of 5 articles coming from Part 1 of the package i have attached..
The rest of the referencing and intext citation can come from both internet and part 2 of the package..