Iscuss the attraction of developed markets for emerging market brands and evaluate the challenges they can face when targeting developed markets
Marketers from developed countries are seeking opportunities to expand into emerging markets such as China, Brazil and India. At the same time brands from emerging countries are trying to make their mark in the developed markets. Brands such as Samsung and LG, from the then emerging market of South Korea, successfully established themselves in developed markets becoming renowned global brands. More recently organisations such as Lenovo and Tata have achieved some level of success in the global market place.
Iscuss the attraction of developed markets for emerging market brands and evaluate the challenges they can face when targeting developed markets.
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