Iscuss the benefits and drawbacks of market research particularly in relation to new and innovative products.

This is a Business Studies essay, which should discuss the benefits and drawbacks of market research (both secondary and primary, qualitative and quantitave) particularly in relation to new and innovative products. It would be good if relevant examples (case studies) will be in the essay. Also, I do not want a Professorstyle essay with the words that iare difficult to find in the Cambridge Advanced dictionary. I am still studying in the college, so please write normal academic style essay.

Word limit: 1500 +/10%
Font: Times New Roman, double line spacing.

It is very important that a Harvard style reference (with the page numbers) is provided at the end of the essay, because refernce is considered very important by my Business Studies tutor.

Iscuss the benefits and drawbacks of market research particularly in relation to new and innovative products.

use the simple and clear language to express

The essay is expected to conclude every essay with both a reference list and a bibliography. Much of the information will be the same on each list, but the bibliography also includes sources you have used in your research, but have not directly referred to in the text of the essay; Gather information2or3 sources(REFERENCES and for Constucting a BIBLIOGRAPHY); Steps Involved in Referencing Bibliographical detailsrefers to: author/editor, year of publication, title, edition, publisher and place of publication.

Please balance the both side talk, benefits and drawbacks.