Iscuss the implications of the new a?logicsa of the digital media environment for Careyas ritual view of communication.

Historically, mass communication researchers conceptualised the process of communication using a transmission model (i.e. sender i?? message i?? receiver). This approach is widely critiqued for its narrow, linear depiction of the process, and its fixation with control, at the expense of culture and community a a more a?ritual viewa (Carey, 1989). Scholars such as Mark Poster identify the appearance of digital media and the attendant a?shift to a decentralised network of communications [that] makes senders receivers, producers consumers, rulers ruleda as marking a rupture in the a?logic of understandinga of the a?first media agea (Poster, 1995, p.87-88). With reference to the reading (below) Discuss the implications of the new a?logicsa of the digital media environment for Careyas ritual view of communication. Choose a minimum of two examples of media texts or practice as case studies to develop your analysis and argument.


Readings:
(Carey, James W. Title of chapter: A Cultural Approach to Communication). Source: communication as culture: essays on media and society.
Boston: Unwin Hyman, 1989. Chapter 1. pp.13-36

What Exactly is Media and what is New In New Media?by Toija Cinque.

Recent Contributions to the Mathematical Theory of Communcationby Warren Weaver

Marked on:
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