Iscuss the role that new media tecnologies play in the promotion, exhibition and display of contemporary fashion

REFERANCE MATERIAL
Negroponte, Nicholas Being digital
Fischer, HervA© Digital shock confronting the new reality

Chun, Wendy Hui Kyong New media, old media : a history and theory reader
Curran, James Media and cultural theory

Willett, Rebekah Play, creativity and digital cultures

Lovejoy, Margot Digital currents art in the electronic age

Digital cultures: Understanding New Media Edited by Glen Creeber and Royston Martin

New Media: A Critical Introduction Martin Lister, Jon Dovey, Seth Giddings, Iain Grant, Kieran Kelly
Adressing the Century100 years of Fashion London:Hayward Gallery Breward, c, Gilbert,D and Lister, J(eds)2006 Swinging Sixties V&A Publications
Bruzzi, S Gibbson PC eds 2000 Fashion Cultures:Theories, Explorations and Analysis;Routledge
Golbin, P (Ed) 2006 Balenciaga Paris London: Thames and Hudson/ Les art decoratifs, Paris
Taylor, L 2002 The study of Dress history Mancester: Mancester University Press
Welters, L; Lillethun, A (eds) 2007, Fashion reader Berg Wilcox, C (ED)2001 Radical fashion V&A Publications
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ASSESMENT CRITERIA

Evidence of the understanding and application of critical concepts presented in the breadth and depth of subject knowledge-knowledge of key contextual and theoretical issues in the assessed work.(L01,LO2,LO3)

Evidence of understanding through research and analysisDemonstrated through presentation of both written analysis and selected imagery(LO2)

Evidence of realisation through the communication of ideas -Demonstrated through the development of critical evaluation .(L01,LO2,LO3)

LO1 Demonstrate knowledge and understanding of fashion themes from a broad base to an in-depth study within your chosen and self-selected area of interest
LO2 Demonstrate your ability to make links between your specialist topic and relevant theorical/ conceptual frameworks.
LO3 Demontrate your understanding of the various processes and methods of primary and secondary recearch related to subject specialist practice.
LO4 Demonstrate the application of organisational skills and evidence of independent learning and self-management.

MY SPECIALIST AREA THE ROLE OF NEW MEDIA IN VISUAL MERCHANDISING-SHOP WINDOWS-