Iscuss the statement: Price is the most important factor in the marketing mix.

1.An indepth analysis and comprehensive explanation of all relevant issues.
2.A balanced disscussion of opposing view point (compere and contrast)
3. Good examples of application of theory to practice.

4.Adequate use of referencesat least six different sources. Good standard of technical professional presentation of the essay.
5. A well structured piece of work with logical flow and expressing clearly the relevant concepts