Iscussion 10economics-pricing techniques
Analyze different economic pricing techniques
Microsoft used the price-bundling technique to spread Internet Explorer to the computer-based consumer base. In this discussion, youall consider the techniques used by Apple, Microsoftas primary competitor.
Please respond to all of the following prompts in the class discussion section of your online course:
Read the Managerial Challenge: Pricing of Apple Computers: Market Share versus Current Profitability starting on page 499. Answer the following questions:
Have you ever purchased Apple products? What value-added features do the products offer?
If you have purchased Apple products, why were you willing to pay the price premium for owning an Apple product? If you have not purchased an Apple product, describe your reasoning.
What pricing techniques would you recommend for Appleas products? Why?
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