Iscussion Topics: Trends in Healthcare and Health Reform

Hillestad, S & Berkowitz E. (2004) Health Care Market Strategy: From Planning to Action (3rd Ed). Sudbury: Jones & Bartlett Publishers, Inc.

o Chapter 3: The Challenge of a Competitive Marketplace
i § This chapter articulates factors in the external environment and depicts how the external environment affects a health care organizationas strategic planning.

Question # 1. Trends in Healthcare

Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers. How would you incorporate the major trends discussed in Chapter 3 into this program? List your reference(s) in APA format.

Question # 2. Health Reform

Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care. What are the implications for a hospital or health care organizationas marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general. Describe how health care marketers will play a role in helping their organizations respond to these changes.