Iscussion Week 3/CAC Florida Medical Centers
Please use three references when discussing the following topic:
CAC-Florida Medical Centers has recognized the need to segment its market, based on this:
a? Identify three bases by which CAC might segment the South-Florida market and
a? identify the manner in which the Brandcomponent of the marketing mix would change in light of the segmentation utilized.
a? Would you measure distribution or concentration when a health care organization wants to expand into another county, and why?
Backgorund: CAC-Florida Medical Centers is an HMO company in the South Florida Market.