Iscussion Week Pricing Products and Distribution Channels”
Please respond to the following:
1. From the case study, suggest the pricing strategy that you believe will be the most effective for the QTG division of PepsiCo. Evaluate the degree to which each of PepsiCoas distribution channels effectively leverages the corporationas core competencies. Provide a rationale for your response.
2. From the scenario, evaluate the capacity of the most common distribution channels available for the new product launch to provide consumers with easier access to the product. Speculate on the extent to which Golds Reling, Inc. could use each channel to meet profit goals. Choose the most beneficial distribution strategies, and suggest two (2) ways in which this selection could potentially affect consumer adoption of the new product. Provide a rationale for your response.