Issertation Introduction Taobao vs eBay

I need an Introduction chapter for the Dissertation. The subject is e-commerce in China, comparing and contrasting the companies Taobao and eBay in China, please use the structure below for the chapter.

Introduction:

Purpose of chapter
Outline of chapter structure

Background:

Rationale for study based on previous work in the area and/or new developments in the environment aimed at building a strong argument as to why the study is of importance/interest
Supported by relevant sources

There has been research already comparing Taobao and eBay, this dissertation needs to differentiate from these studies, I will attach these to the instructions area.

Aims & Objectives:

Overall aim stated:

The aim of this dissertation is to gain an understanding of the factors which influenced the success of Taobao while it s western competitor eBay stalls, with a view to offering recommendations on how eBay can optimize it s Chinese e-commerce market  Please expand/revise this area

Objectives

Clarification of what is meant by e-Commerce and C2C e-Commerce

Critically Evaluate eBay s e-commerce business model in China

Comparatively analysis the factors which have influenced the Chinese company Taobao s (the equivalent of eBay) success in Chinese markets while eBay, it s western competitor, stalls

Construct a case study of Taobao and eBay in China

Formulated recommendations to optimize eBay s market in China

Related objectives identified & importance to achievement of aim explained

Approach:

Brief explanation of methodological framework adopted
PLEASE EXPAND
Secondary research journals, companies website, etc
and
Primary research surveys sent out to users

Dissertation Structure:
Brief preview of subsequent chapters