ISTORTION OF THE MARKET BY BBC / THE BBC ONLINE PLAYER

CHOSEN TOPIC: THE DISTORTION OF THE MARKET BY BBC AND THE BBC ONLINE PLAYER

ASSIGNMENT STRONGLY HAS TO DO WITH THE DISTORTION OF THE MARKET BY BBC THROUGHT ITS ONLINE PLAYER AND WHETHER ITS IS AN ISSUE FOR MARKETERS AND FOR THE MARKETING INDUSTRY AND WHY

INTRUCTIONS

1. Implications
2. A clear outline of what the issue is
3. Why is it an issue that the marketing industry should debate for (key factors which make it an issue)
4. Integrations with relevant marketing theory
5. Integration of how the industry needs to respond