Itibanks E-Business Strategy for Global Corporate Banking case study
1-Citibanks E-Business Strategy for Global Corporate Banking case study : we have to read this case study
2Questions to be answered:
AWhat are the impacts of the internet on the competitive landscape of corporate banking?
B What has Citibank done to differentiate its e-business products from those of its competitors?
CWhat can Citibank do to create competitive advantages?
DHow has Citibank successfully converted its traditional money management business into e-business? During the process of transforming traditional assets to digital assets, what issues should a company like Citibank take into account to ensure successful implementation?
EWhat actions has Citibank taken to serve the needs of two very different markets, MNCs and SMEs?
3Case Study Analysis : Please use the attached case study anaylsis structure as you write the paper
4Final paper Template
5Harvard wrting style resources .
6Book required for this course is : Turban, E., King, D., Lee, J., Viehland, D. (2008). Electronic Commerce: A Managerial Perspective 2008. Prentice Hall, Inc. Upper Saddle River, New Jersey.