Ity/Place Branding hosting events to for the purpose of city branding

I need a very well researched proposal:
using Events for Place/city Branding
Narrow it to: Using National Day Celebrations for Place Branding
Focused research area: using Theme National Day Celebrations in the Oman for city branding. (Oman is a country in the Middle East).
I have attached a document. Please read it carefully.