Ivine Chocolate; Marketing and Communications Plan

I have been asked to do a Marketing and Communications Plan for Divine Chocolate and also to analyze the past situations of the brand and to create a marketing campaign for the brand.
I would like the campaign to have the concept of Happiness from inside and outbecause eating chocolate can make you feel happy and by eating Divine chocolate you also helping out others because Divine chocolate is the only chocolate that 45% owned by the farmers and is Fairtrade.