Lassic Airlines Marketing Solution Paper

” Use a problem solving model to solve Classic Airline s marketing problem. It is not required but you may use the 9-step model. You must identify and define the problem, and apply a robust problem-solving process.

” Consider the internal and external pressures contributing to Classic s current crisis, the objectives and obstacles of the marketing department, and the marketing resources available to resolve this crisis.

” Write a paper applying your chosen problem-solving process to Classic Airlines and provide justification for your marketing solution.

(Materials are enclosed)