Ldi supermarket company and industry assessment

Coursework 2  Aldi supermarket uk (company and industry assessment)

The coursework requires an individual report not exceeding 2500 words to assess all aspects of the strategic choices available to Aldi supermarket. You are required to make recommendations that will help your chosen company to stay in business and become more profitable in the future.

Your recommendations should include marketing strategy models and be structured in the following format:


1) Detailed SWOT analysis (20%)

2) Identify what stage of growth the industry and company is at, and justify (10%)

3) Identification of the strategic options available to the firm (40%)

4) An assessment of likely competitor reaction in each case (20%)

5) Choose only 1 strategic option as your most preferred, and justify (10%)
no refrences required