Lectronic Media Advertising Dr. Pottera Spring, 2013

T340a Electronic Media Advertising
Dr. Pottera Spring, 2013
Term Paper Assignment

Your task is to write a formal paper that makes a claim about a current issue in the electronic advertising industry. This means the writing will need to take a different tone than you have used in the blog posts. You will need to create an argument to support a thesis statement about a topic. Anything that sparks your curiosity from lecture or assigned readings is likely appropriate. If you have a question about whether a topic would be applicable for this assignment, ask Dr. Potter or Nancy.

The paper should be 5-8 pages (excluding references), double-spaced, with a 12-point font. It will be submitted through the Assignments 2 tool in Oncourse. Plagiarism violations on the final version of this paper will result in a zero on the assignment and a report forwarded to the Student Ethics Office.

A grading rubric will be provided so you know what is expected of you.

You must include information from at least two credible sources other than your assigned readings in the paper. Credible sources include major newspapers (WSJ, NYT, USA Today), trade magazines (Advertising Age, Brand Week, Broadcasting & Cable), and research journals (Journal of Advertising, Journal of Advertising Research, Media Psychology). It is possible that the reference librarians in the Wells Library can help you here. APA.pdf.

The IU Writing Tutorial Service is available for consultation on this assignment if you choose to take advantage of them. index.php

Papers will ONLY be accepted as attachments to Oncourse Assignment 2 tool in a format acceptable for plagiarism analysis by Turnitin (Word documents, TXT documents, PDF documents, etc.). If you are at all unsure about whether you understand the IU definition of plagiarism, you are encouraged to visit this website. There is also a non-graded Plagiarism Quizin the Tests & Surveys tool of the class Oncourse site. Take it.
Papers will be due by 9:30am on the due date. They lose 5% credit for every 24-hour period they are late.