Lfred Dunhill Ltd case study (Marketing Essay)

Please read the attached pdf file. It contains a case study which YOU MUST READ to answer the questions, which are included at the end of pdf docuement.

For answering each question, please leave a space to avoid confusion.

Remember, in order to answer the questions (at the end of the pdf file), you must read the case study.

Note : You do not need to find any further information on the case study. Everything is included and please follow the guidelines on the first page of the pdf file.

You must look for Brand management textbooks or sources when answering the questions. This will provide you additional details to answer the questions.
Harvard referencing is required for this essay