Lient cnetric approch to gather client assets in the brokrage industry

This paper is about how a client centric approach can help a brokerage firm gain a clients assets/share of wallet. More spacificly this should focus on how a discount broker like TD AMERITRADE, E-Trade, and Scott trade, can benefit form the gathering of the clients assets. Since unlike full service brokers discount brokers are not known as asset gatherers. This should include the process on how a discount broker can gain these assets. Examples of how other companies have adopted this approach. Also how some companies client centric approach has succeeded or failed.

A SWOT analysis is needed in a paragraph form.
A Cost Benefit Analysis is also needed in a paragraph form.