Lliance Design analysis of alternatives

Im looking for an understanding of the issues of the case, my recommendations, and a justification of my recommendations. Im not looking for a summary of what is written in the case (I have read the case). Im not looking for I think they should do thiswithout including why they should do that. Please refer to the rubric for how the award and subtract points in a report will be given or taken.
the format should be a standard case format: a brief introduction, discussion of the issues involved in the case, analysis of alternatives, followed by my recommendations with my analysis. Please include any spreadsheet I may have used in my analysis.