Lobal Business Management (strategy of a specific international business)

dear writer I am student studying in university in UK , in this assignment you have to chose global company in the world ,, but you have to wait until to discuss or talk with my tutor about which company i have to chose ,, and i will let you know as soon as i discuss with my tutor ,, so that mean do not start work until i give you green light .
many thanks

2.2 ASSESSMENTS
There are two assessments for this module, each of which contribute 50% to your overall mark for the module;
Assessment 1 (for tutor Grenville Lannon)
Produce a 3,000 words written report which is to form the basis for discussion at a management meeting. The report should consider the management issues involved in the development of an aspect of the global strategy of a specific international business. For example, you may want to consider:
a? the takeover of one company by another, or the creation of a joint venture over international borders
a? the broadening of the scope of the organisation e.g. moving into new markets or new products
a? changes to the degree of vertical or horizontal integration within an organisationaYs value chain, establishing or changing strategic relationships with partner organisations including outsourcing
a? the development of new management approaches e.g. implementation of a new quality management process
a? changes to an organisationaYs supply chain to meet new strategic objectives e.g. reducing cost, improving customer service

The report should be based on research into an actual company and a real business situation. You should clarify that your chosen topic is suitable with the module leader (Gren Lannon).
Your report needs to include:
a? What is the organisation you have chosen? And what is the current scope of its operations a i.e. which countries/regions does it operate in a and what are its main product areas/divisions?
a? What is its current organisation wide strategy? Does it have a low cost focus? Does it have a differentiation focus? What would you say are the core competences of your organisation? (the things that it does better than rivals?)
a? What specific aspect of strategy is your assignment focussing on? Show how the specific aspect of strategy that you are focussing on fits into the general strategy of the organisation.
a? Make a critical appraisal of the context in which the business you have chosen operates, including an in-depth assessment of at least one of the following;
o Management of the Value Chain
o Foreign Direct Investment or other global financing issues
o Cross cultural management issues
o Management of product or service quality
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o Supply chain management
o Impact on the organisationaYs stakeholders
a? An outline of the impact of the global business context and changes in the international economy on the specific strategy of your chosen organisation.
a? Be based on appropriate research, using company reports, company literature, academic journal articles, books and appropriate web resources (please avoid using Wikipedia).

Submission date: 9th January 2012
Assessment 1 a Assessment Criteria Distinction 70% + Original and insightful evaluation of the general strategy of an international business, and one specific aspect of its international strategy (e.g. expansion into new markets, creation of a joint venture, development of new products, technologies etc.). This will be supported by a detailed analysis of the financial strengths of the organisation.
The report will be set out in a clear format with appropriate referencing of a wide range of sources. The report will be based on the analysis of recent data. Key issues facing managers will be clearly outlined showing how the strategy fits into the overall design of a global plan. The analysis will be set against a framework of current global business challenges stemming from the economic environment. There will be a clear evaluation of the strengths and weaknesses of a specific strategy.
Strong pass 63-69% Detailed analysis of the current general strategy of an international business, including one specific aspect of its international strategy (e.g. expansion into new markets, creation of a joint venture, development of new products, technologies etc.). This will be supported by an appropriate analysis of key financial aspects of the financial performance of the organisation. The report will be set out in a clear format with appropriate referencing of a range of sources. The report will be based on the analysis of recent data. Key issues facing managers will be clearly outlined. The analysis will be set against a framework of current global business challenges stemming from the economic environment. There will be an evaluation of the strengths and weaknesses of the strategy.
Clear pass 56-62% A clear outline of the current general strategy of an international business, including one specific aspect of its international strategy. This will be supported by an accurate analysis of key financial indicators of the businesses performance. The report will be set out in an appropriate structure with accurate referencing. The report will use up-to-date data. The main issues facing management will be explained. The report will be set against a background of current economic changes. There