Lobal crisis effect on steel & jewellery making businesses and how to make the most in these markets

Requirements:
A 12000 word project that addresses a business issue you have preferably encountered during the programme
-content should be drawn from the research you have carried out during the programme and from additional research in Marseille
-as much as possible the theme should be linked to your own professional ambitions. It should enable you to reinforce your knowledge & understanding of an issue, a sector of activity, an industry that is important for you, professionally speaking.

The thesis:
-12000 words
-should demonstrate that you can analyse a problem objectively using the tools & methodologies introduced in the programme
-should show your ability to put forward different solutions, suggest different scenarios, to resolve the problem, and justify the reasons for your choice
-should prove to the reader that you have a thorough, professional grasp of the subject under consideration and that you have the ability to implement the solution proposed
-THE THESIS IS NOT A DESCRIPTION OF A BUSINESS PHENOMENON;

The context of the credit crunch, why it happened, who has been most affected

Research on the credit crunch, sources from different authors & countries

Application to the steel & jewellery businesses. What have been the traditional strengths & weaknesses of these businesses(SWOT) in the past

What has changed? Strategies for the future