Lobal Integrated Marketing Communication

Discuss whether international marketers should standardise or adapt their communication in overseas markets.

(Times New Roman 12 font, using 1.5 line spacing). You are allowed to include a reasonable amount of relevant supporting material in the appendix. If you exceed the word limit you will be penalised by receiving a lower grade. All material should be properly referenced according to the Harvard system of referencing used in most academic journals.