Lobal & International Business Contexts

Books:
Rugman, A. & Collinson, S. (2009)A International Business, 5th Edition, Pearson: Prentice Hall
Dicken, P. (2009) Global Shift. 5th ed. Sage
Griffin, R.W. & Pustay, M.W. (2010). International Business. 6th Global Edition. Pearson
Daniels, J.D., Radebaugh, L.H. and Sullivan, D.P. (2009),A International business: environments and operations.13th ed. Pearson: Prentice Hall.
Hill, C. (2009) International Business, 8th edition, McGraw-Hill
Cavusgil, S., Knight, G., Riesenberger, J. (2008) International Business. Pearson A
Stonehouse,G. et al. (2005) Global and Transnational Business, 2nd ed., Wiley
Wild, J., Wild, K., Han, J. (2010) International Business: the challeges of globalization. Pearson.

Journal Articles:
Okoroafo, S. (I99I) a?Modes of Entering Foreign Marketsa?, Industrial Marketing Management, 20, 34I-346
Levitt, T. (1983) a?The globalization of marketsa?, Harvard Business Review, May-June 1983
Levitt, T. (2006) a?What business are you in?a?, Harvard Business Review, October 2006
Timothy Clark, Derek S. Pugh and Geoff Mallory (1997) a?The Process of Internationalization in the Operating Firma?, International Business Review Vol. 6, No. 6. pp. 605-623
Porter, M. (2008). a?The five competitive forces that shape strategya?,A Harvard Business Review,86(1), 78-93.
Porter, M. (1990) a?The Competitive Advantage of Nations,a? Harvard Business Review, March-April.
Jing, L. & Rugman A.(2007) a?Real options and the theory of foreign direct investmenta?, International Business Review, 16, 687a 712
Yip, G., Loewe, P., Yoshio, M. (1988) a?How to take your company to the global marketa?, Columbia Journal of WorldBusiness, Winter 198

Lobal & International Business Contexts

Dear writers,
This essay needs some technique, performance and analysesa? PESTELa? to follow, I donat mind if it would get more than 14 days to write it as I will extend the deadline to 10 days more.. But I am strongly hoping the work to be extravagant and conclusive.
Hence while writing this essay I need you to be within the frame work of assessment brief and guidance. (Check: Additional Assignment Guidelines)
I also have attached PPT file a?What to analysesa? which may help how to answer question one. Also I have provided link which includes all the module handouts of seminar and lectures slide till week 8 and I will upload the reset later if its important for you Link: SM0266.rar
NOTE: To be clear this paper should be written as Report, follow the instructions in Additional Assignment Guidelineswhich is very important, as for diagrams; analysis and tables the words not count.
If you have any other enquiries,
please contact me
Thanks

Lobal & International Business Contexts

General Assessment Criteria

Trait 0 29 30 39 40 49 50 59 60 69 70 79 80 100
Knowledge and Understanding Majority of work is neither relevant nor accurate. Performance shows elements of legitimate content. Legitimate content but relies heavily on the descriptive. Analysis may be unsophisticated. Knowledge base is generally sound and some critical appreciation shown. A maturing ability to relate theory and evidence, concepts and ideas is displayed. Critical appreciation is evident. Impressive knowledge and understanding. Clearly demonstrates critical appreciation. Theory and evidence are invariably related. Excellent knowledge and appreciation for subject. Fastidious eye for detail.
Structure and Alignment Often inarticulate and can be incomprehensible. Content is more often than not inappropriate. Work may contain some use of concepts, but is poorly set out and needs an appropriate focus. Analysis usually clear but can lack some clarity of focus. Content is always relevant, generally well focused and organised. Argument or logical reasoning is always relevant and well sustained. Assured ability to challenge received wisdom and to sustain argument or logical reasoning under these terms.

Module Specific Assessment Criteria

Trait 0 29 30 39 40 49 50 59 60 69 70 79 80 100
Very poor use of the analytical frameworks. There is no evidence of any understanding which frameworks and models to use or may not have applied any frameworks to analyse the environment and address the tasks. No evidence of research. The work tends to be inarticulate and badly organised. The Harvard referencing method is not adhered to. Poor understanding of the purpose of the analysis and the use of the analytical frameworks. Many errors and inadequacies in the use of the theoretical frameworks and consideration of the issues. Poor analytical discussion which fails to adequately reflect on international business management and cross cultural intelligence. Insufficient evidence of the prior research. The work is poorly structured, badly referenced and does not provide any clear conclusions. Analysis will demonstrate a general understanding of which frameworks to use and a basic competence in their application. Analysis may be unsophisticated with using only the basic PND model without external variables. The use of other analytical frameworks is limited. The work may not fit together well and discussion may be superficial with substantial flaws. There may be gaps in the analysis but it is adequate and demonstrates a basic understanding of the business environment. Analytical discussion relies on assertion and description without sufficient support of the prior research. Referencing is inconsistent. A reasonable analysis using appropriate frameworks to answer to the questions and address the assignment task. Some lack of understanding may be shown at times but this is counterbalanced by good analysis elsewhere. Adequate application of the extended PND model with external variables and other analytical frameworks. Adequate analysis of the international business issues and contextual environments. Consideration of the main issues and conclusions are reasonable, but may be brief and limited in depth. Some reflection and thinking has taken place about cross cultural management and cultural intelligence. The use of references is not always consistent with the Harvard method requirements. The structure of the report needs more clarity. Content is always relevant to the assignment tasks with good explanation. A good analysis using appropriate frameworks to address both parts of the task. Good application of the extended PND model with external variables and other analytical frameworks. Good ability to critically evaluate is demonstrated. Decent number of issues identified and supported by a good discussion and thorough research. Good evaluation of reasonable options for the organisation is provided. Good justification for alternative choice is suggested. Good reflection on how the theoretical concepts of international business management can be applied into practice. Good use of Harvard referencing style with only minor deficiencies. Very good understanding and knowledge of the frameworks is demonstrated through a very good analysis of the business organization, its external environment and potential market entry strategies. Very good application of the extended PND model with external variables and other analytical frameworks. The work demonstrates ability to critically evaluate information and make reasonable judgments. The arguments are well supported with evidence of very good research. Work is well structured and generally well written with very good use of Harvard referencing method. The information provided demonstrates very good understanding of how the theoretical concepts of international business management can be applied into practice. Excellent understanding and knowledge of the frameworks is shown through an excellent analysis of the international and global contexts of the business environment. Excellent application of the extended PND model with external variables and other analytical frameworks. Arguments are well supported and the analysis fits together to produce a coherent justification for the key issues identified. Well articulated key issues drawn from each piece of analysis. Work is well written, well structured and appropriately referenced using the Harvard method. Evidence of excellent research skills and good use of the theories provided, demonstrating an astute understanding of how the theoretical concepts of international business management can be applied into practice.

This assignment is an individual piece of work. It represents 100% of the total module mark. Students are required to produce a word-processed report in two parts.

The context: You are employed by a multinational company which has its headquarters in Europe. The company has a diverse set of products and services, which are offered around the world. Recently the top management of your company suggested further expansion of its international operations to India. Your department is responsible for finding business opportunities and developing an initial feasibility report. You are required to construct a contextual analysis of the Indian competitiveness and investment attractiveness of the soft drink industry. You may use any published sources of information in this task, such as books, academic journals, periodicals or newspapers, web resources and relevant databases.

Task A: Contextual Analysis (2500 words) 75 marks

Using relevant information and databases you are required to apply an extended version of Porteras National Diamond (PND) model and other theories, frameworks and concepts that you decide are useful for the construction of a country specific analysis. You also need to explain what your organisation should take into consideration before developing operations in the Indian soft drink industry. You should draw some clear conclusions and recommendations which would be useful to strategists who are considering entering the Indian market.

Task B: Critical Evaluation of the PND Model (500 words) 25 marks

You are required to critically evaluate the Porteras National Diamond model by explaining its use, and its advantages and disadvantages regarding any country specific analysis. You should also identify and reflect on the issues that arise from the application of the PND model in international business management.

Lobal & International Business Contexts

Global & International Business Contexts

You are employed by a medium-size private European company with a diverse set of products and services related to the Wine Industry, which are offered around the world. Recently the senior management of the company suggested it expand its international operations and should consider entering Australia. Your department is charged with seeking out business opportunities and developing an initial feasibility report. You are required to construct a contextual analysis of the Australian competitiveness and investment attractiveness of the wine industry. You may use any published sources of information in this task, such as books, academic journals, periodicals or newspapers, web pages and relevant databases.

Task A: Contextual Analysis (75 marks)

Using relevant information and databases you are required to apply Porteras National Diamond (PND) model and other theories, frameworks and concepts that you deem useful for the construction of country specific analysis. You need to explain what your organisation should take into consideration prior to developing operations in Australian wine industry. Draw some clear conclusions and recommendations useful to strategists considering entering the Australian market.

Task B: Critical Evaluation (25 marks)

You are required to critically evaluate the Porteras National Diamond model explaining its advantages and disadvantages regarding the country-specific analysis. Identify and reflect on the issues arising from the application of the PND model in the international business management.

Note: More specific guidelines are included in the assignment additional guidelines.doc

Lobal & International Business Contexts

Task A Strategic Analysis [80 marks] 2000words
1. Using relevant frameworks, theory, models and concepts conduct a market analysis of an international or global market of your choice. Draw some clear conclusions useful to strategists considering entering the market [20 marks ]

2. Using relevant frameworks, theory, models and concepts conduct an analysis of an international or global industry supplying the market in Part 1 [20 marks]

3. Using relevant frameworks, theory, models and concepts conduct a geopolitical / international relations analysis (at any or all levels) of a nation, country, region or trading bloc, drawing conclusions specifically in relation to the effect on the market and industry chosen for Parts 1 & 2 [20 marks]:

4. Describe the international development of one organisation in your chosen industry and explain how they have operated in the chosen market / geographical area [20 marks]:

Task B Reflective Report 500words
You are required to write a reflective report using academic theory of international teamwork and cross-cultural management to

a) Evaluate the teamwork within your team for this module, the issues arising from international teams and to produce an a?agenda for changea? (i.e. what you would do differently next time to improve effectiveness):
b) Reflect on your personal development of cultural intelligence and international adaptability:
c) Analyze the competences that you need to maintain and enhance to make an effective contribution as a member of an international team:

Lobal & International Business Contexts

Task A: Strategic Analysis (80 marks in total)

You are required to construct a contextual analysis of an international or global business environment, consisting of market, industry and geopolitical analyses, and then study a related organisationsa development. You may use any published sources of information in this task, such as books, academic journals, periodicals or newspapers, web pages etc and may use materials prepared for seminar presentation on which you have received formative feedback. Construct your portfolio of analysis in the following sections in a clearly structured and well laid out report.

1. Using relevant frameworks, theory, models and concepts conduct a market analysis of an international or global market of your choice. Draw some clear conclusions useful to strategists considering entering the market.
[20 marks]
2. Using relevant frameworks, theory, models and concepts conduct an analysis of an international or global industry supplying the market in Question 1.
[20 marks]

3. Using relevant frameworks, theory, models and concepts conduct a geopolitical / international relations analysis (at any or all levels) of a nation, country, region or trading bloc, drawing conclusions specifically in relation to the effect on the market and industry chosen for
Parts 1 & 2.
[20 marks]
4. Describe the international development of one organisation in your chosen industry and explain how they have operated in the chosen market / geographical area.

[20 marks]

Task B: Reflective Report (20 marks)

a? You are required to write a reflective report using academic theory of international teamwork and cross-cultural management to
a) Evaluate the teamwork within your team for this module, the issues arising from international teams and to produce an a?agenda for changea? (i.e. what you would do differently next time to improve effectiveness).
b) Reflect on your personal development of cultural intelligence and international adaptability.
c) Analyze the competences that you need to maintain and enhance to make an effective contribution as a member of an international team.