Lobal Marketing and the new opportunities and challenges which Mc Donald fast food restaurant faces

USE MARKETING MODELS MARKETING MIX, PESTLE ANALYSIS, SWOT ANALYSIS, PORTERS 5 FORCES

PRIMARY RESEARCH:
RESEARCH 5 COUNTRIES ANALYSE 1 MC DONALD FAST FOOD RESTAURANT
CONSUMER QUESTIONNAIRE 20 CONSUMER RESULT FROM EACH COUNTRY TOTAL 100 RESULTS
MANAGER QUESTIONNAIRE 1 MANAGER FROM EACH FAST FOOD RESTAURANT TOTAL 5 RESULTS
PRODUCE RESULTS IN GRAPHS SEE ATTACHMENT CONCEPT OF QUESTIONS

SECONDARY RESEARCH:
-MARKETLINE
-MINTEL REPORT
-JOURNALS
-ARTICLES
-BOOKS