Lobal Marketing Management (international marketing)
Select and read a book of your choosing on the subject of International Marketing. Then write a 11 page review /reaction paper in which you discuss key finding. Emphasize the salient points as related to this course and your personal experience. Detail once chapter in preparation for an oral presentation that identifies an international scenario and or corporate challenge.
I thought of book might you already read it which is :
THE WORLD IS FLAT: A BRIEF HISTORY OF THE TWENTIETH-FIRST CENTURY by Thomas L. Friedman
if you see that book does work with the subject you can write about it because I have to know the details of book to buy it and read it . so let me know what you gonna write about.