Lobal markets & Entry strategies of Cowgate

You are required to submit a personal reflection for each section of the analytical research carried out by your group for Internationalization of the chosen company. This reflection should discuss and rationalize companyi??s readiness for internationalization, the choice of markets screened, specific issues or challenges around the chosen entry strategy into the target market, competitive landscape in the target market, risks, export-import strategy; You are also required to present performance scenarios for next 3 years.